Etsy can be an extremely lucrative platform for selling print-on-demand and digital products. But with over 60 million active buyers,standing out takes smart niche selection.
These 5 niches consistently generate top sales and earnings for Etsy sellers. Read on for data, product examples, and tips to succeed in each niche:
Niche 1: Funny Gifts
People love humor and gifts that make them laugh. Funny gifts almost guarantee a reaction, making them wildly popular on Etsy.
Key Data Points
- $58,000+ estimated monthly sales for this funny sweatshirt
- $8,000+ estimated monthly sales for this funny print-on-demand t-shirt
- Trend trajectory on Google Trends: Peaks around major gift holidays but high interest overall
Product Examples
- Vintage protest photo turned into print-on-demand wall art – estimated $600 in sales last month
- Same vintage photo as a digital printable poster – estimated $487 in sales last month
Tips for This Niche
- Look for free vintage photos to add funny modern text to
- AI tools like DeepAI make restoring old photos easy
- Sell both print-on-demand and digital versions
Niche 2: Wildflowers
Nature prints, especially wildflowers, are insanely trendy right now. The blooming interest offers huge potential.
Key Data Points
- $2,800+ estimated sales in under 2 months for this flower sticker
- $6,000+ estimated monthly sales for this floral print t-shirt
- Rising popularity over time shown on Google Trends
Product Examples
- Floral sweatshirt with $4,600+ estimated monthly sales
- Flower mug with $4,800+ estimated monthly sales
- 9 flower printable posters with $380,000+ estimated lifetime sales
Tips for This Niche
- Capitalize on major flower holidays like Mother’s Day
- Offer prints, clothing, mugs, posters, and more
- Photograph your own flowers or license quality stock photos
Niche 3: Pets
Pet lovers will spend almost anything on gifts and merch featuring their favorite furry friends.
Key Data Points
- $2,000+ estimated monthly sales for this cat t-shirt
- $90,000+ estimated sales for this dog-themed sweatshirt
- Very stable long-term trajectory on Google Trends
Product Examples
- Pet store earning $58,000+ estimated monthly sales
- Their pet portrait poster making $6,300+ estimated monthly sales
- Their custom pet mug making $130,000+ estimated lifetime sales
Tips for This Niche
- Offer custom portraits using AI art filters
- Huge profit margins on customized products
- Sell prints, clothing, mugs, phone cases, and more
Niche 4: Holidays
Holiday-themed designs allow you to capitalize on seasonal demand spikes.
Key Data Points
- $80,000+ estimated sales each for a Father’s Day t-shirt and Halloween t-shirt
- Interest predictably peaks right before each major holiday (see Mother’s Day example)
Product Examples
- Custom mother’s day flower gardens trending across prints, mugs, shirts, etc.
- Wedding sign available as print-on-demand poster or canvas – $5,000+ estimated monthly sales
- Novelty newlywed candle with nearly $90,000 estimated lifetime sales
Tips for This Niche
- Offer products tailored to major gift holidays (Christmas, Mother’s Day, etc)
- Create evergreen designs usable across multiple holidays
- Have designs ready to go a month prior to peak
Niche 5: Weddings
Engaged couples and newlyweds are eager to save, driving demand for DIY wedding products.
Key Data Points
- $2,000+ estimated monthly sales for a printable wedding invitation template
- $90,000 estimated lifetime sales for a wedding keepsake candle
- Very stable long-term trajectory on Google Trends
Product Examples
- Print-on-demand wedding signs earning $5,000+ per month
- Wedding invitation template making $2,000+ monthly
Tips for This Niche
- Offer both affordable printable templates and physical items
- Create guest books, decor signs, bridal wear, bridesmaid gifts, and more
- Appeal to both engaged and newly married couples
Conclusion
These evergreen niches offer major opportunities to build highly profitable Etsy print-on-demand and digital product businesses.
Use the product examples and data as inspiration to create your own top-selling designs tailored to each niche. The demand is proven, so get creative!