The Business of Professional Apologizers in Japan

In Japan, saying “sorry” isn’t just about being polite—it’s an art form. So much so that there’s a business dedicated to professional apologizers, or “hōkōnin,” who get paid to say sorry on behalf of others. But how does this unusual job work?

Imagine you accidentally offend someone, or maybe your company makes a mistake. Rather than facing the embarrassment yourself, you hire a professional to come in, bow deeply, and apologize on your behalf. These apologizers are trained in how to show deep regret, respect, and humility, all while making sure the situation is resolved smoothly.

Why is this so important? In Japan, saving face and maintaining harmony in social situations are highly valued. A sincere apology is seen as a way to restore balance, especially in business or personal matters.

Professional apologizers can be hired for all kinds of events: from minor misunderstandings to major corporate blunders. They help manage delicate situations by offering formal apologies and sometimes negotiating compensation. For these professionals, the skill of apologizing is a serious business that can bring in significant money, with some apologizers making hundreds of dollars for each well-executed apology.

In Japan, apologizing is more than just a word—it’s a business that ensures smooth relationships and peace of mind for everyone involved.