Personal Shopping/Styling Services
How I Made My First $100 Helping a Friend Shop for a Wedding Outfit
My friend was stressed about finding an outfit for her cousin’s wedding. Knowing my love for fashion, she offered to pay me if I helped. We spent an afternoon shopping; I pre-selected options based on her style and the dress code. Seeing her confidence soar when she found the perfect dress was amazing. She happily paid me $100 for my time and expertise. It wasn’t just about picking clothes; it was about making her feel great. That first paid experience showed me I could turn my passion into a valuable service people would pay for.
My $0 Portfolio: Styling Outfits from My Own Wardrobe on Instagram
Starting out, I had no clients to feature. To build a visual portfolio for free, I used my own clothes. I created themed posts on Instagram – “5 Ways to Style a White Shirt,” “Desk-to-Dinner Outfits,” etc. – showcasing different looks I assembled from my wardrobe. I focused on explaining why certain pieces worked together (proportion, color theory). These posts demonstrated my styling eye and ability to create versatile looks, attracting followers and eventually my first inquiries from potential clients who liked my aesthetic, all without spending anything.
From Fashion Lover to $1500/Month Part-Time Personal Stylist
My love for fashion was always a hobby. After helping friends informally, I decided to offer styling part-time. I started with wardrobe edits ($150 for 3 hours) and event styling. I built a simple website and used Instagram consistently. Referrals started coming in. Focusing on busy professionals who lacked time but needed polished looks became my niche. Within a year, balancing consultations, shopping trips, and lookbook creation around my other job, I was consistently generating around $1,500 per month. It proved my passion could become a significant income stream.
The Social Media Post That Attracted My First Paying Styling Client
I posted a picture on Instagram styling one blazer three ways – casual, business casual, and evening – with detailed captions explaining my choices. A woman I didn’t know commented, “I have so many clothes but no idea how to do this! Can you help?” She DM’d me, we chatted about her struggles getting dressed for work, and she booked my 2-hour “Wardrobe Remix” session for $150. That single, value-driven post, demonstrating practical styling skills rather than just showing outfits, directly converted a follower into my first paying client.
How I Find Clients Needing Style Advice (Busy Professionals, Special Events)
My ideal clients are often time-poor. I find busy professionals by networking in local business groups and on LinkedIn, highlighting how curated style saves time and boosts professional image. For special event styling (weddings, galas), I connect with event planners, photographers, and bridal boutiques, offering referral incentives. Instagram is key, showcasing event looks and using relevant hashtags (#WeddingGuestStyle, #EventStylist). I also get referrals from existing clients who attend events or have colleagues needing a style upgrade. Targeting specific needs and collaborating with related professionals works best.
How I Built My Niche Style (e.g., Sustainable Fashion, Corporate Wear)
Initially, I styled broadly. I noticed my passion and best results came when helping professional women build chic, functional work wardrobes using quality, timeless pieces. I leaned into this, focusing my marketing and portfolio on “Elevated Corporate Style.” I also incorporated sustainable brands whenever possible, aligning with my personal values. This niche focus attracted clients specifically seeking polished, professional, and increasingly conscious style advice, differentiating me from general stylists and allowing me to build deeper expertise within that specific area, reinforcing my authority.
My Style Consultation Process: Understanding Client Needs, Budget, Body Shape
The consultation is foundational. I meet clients (often virtually first) for about 60-90 minutes. We discuss their lifestyle, style goals (e.g., “look more polished at work”), frustrations, budget for new items, and brands they like/dislike. I ask them to show me outfits they love and hate. We discuss body shape respectfully, focusing on highlighting assets and achieving flattering silhouettes based on their preferences. I use a detailed questionnaire beforehand. This deep dive ensures any styling or shopping recommendations are truly personalized and aligned with their individual needs and comfort levels.
How I Use Pinterest/Mood Boards Collaboratively with Styling Clients
Pinterest is invaluable for visual communication. Before our consultation, I ask clients to create a secret Pinterest board pinning outfits, colors, and aesthetics they like. During our meeting, we review their board together. This helps me quickly grasp their taste, even if they struggle to articulate it. I then create a shared board for us, pinning specific item recommendations, outfit ideas, and inspirational images reflecting the style direction we agreed upon. It becomes a collaborative visual guide throughout the styling process, ensuring we’re on the same page.
My System for Managing Client Profiles, Preferences, and Budgets
Keeping track of client details is crucial for personalized service. I use a simple system in Notion (a spreadsheet or dedicated CRM works too). Each client has a profile containing: 1) Contact Info. 2) Measurements & Body Shape Notes. 3) Style Questionnaire Responses. 4) Preferred Colors, Brands, Stores. 5) Dislikes/No-Gos. 6) Approved Budget for Shopping. 7) Link to their Pinterest Board. 8) Record of past sessions/purchases. Having this information readily accessible ensures I remember key details and preferences, making future sessions seamless and highly tailored.
How I Create Digital Lookbooks or Style Guides for Clients
After a wardrobe edit or shopping session, I create a digital lookbook using Canva. It’s a personalized PDF showcasing photos of new outfits we created using their existing clothes plus any new purchases. Each look includes notes on where to wear it or how to accessorize. For shopping finds, I include direct links. This visual guide empowers clients to easily recreate the looks on their own, maximizing the value of our session and serving as a lasting reference. It reinforces the styling concepts and boosts their confidence dressing independently.
How I Offer Virtual Styling Sessions via Zoom or Style Apps
Virtual styling expanded my reach beyond local clients. Process: 1) Consultation: Via Zoom, using screen sharing for mood boards. 2) Wardrobe Edit: Client shows me their closet via video; we discuss pieces together. 3) Online Shopping: I curate online shopping recommendations (using shared Pinterest boards or style apps like Hue & Stripe) with direct links based on their needs/budget. 4) Fit Session: Client tries on items they ordered; we assess fit and styling via Zoom. While lacking the in-person touch, it’s highly effective for consultations, edits, and online shopping guidance.
My Strategy for Marketing My Styling Services on Instagram and Pinterest
These visual platforms are key. Instagram: I post high-quality photos of styled outfits (my own, client ‘afters’ with permission), share quick styling tips (Reels/Stories), host Q&A sessions, and use targeted hashtags (#PersonalStylistNYC, #CorporateStyle). Pinterest: I create boards showcasing niche styles (e.g., “Capsule Wardrobe Ideas,” “Sustainable Fashion Finds”), style guides, and blog post graphics, linking back to my website/services page. Consistency, high-quality visuals, and genuinely helpful content attract followers and position me as a knowledgeable stylist, generating leads organically.
My Failed Styling Gig (Client Hated Everything Lesson Learned)
Early on, I had a client consultation that seemed great. I spent hours pre-shopping based on our discussion. During the try-on session, she disliked almost every single item I’d picked. I was mortified. My mistake? I relied too heavily on my interpretation of her style instead of digging deeper during the consultation and getting more explicit feedback on specific examples via a mood board. Lesson: Over-communicate visually! Ensure absolute clarity on likes/dislikes using tools like Pinterest before shopping to minimize mismatches and manage expectations effectively.
How I Showcase Client Transformations (Before & Afters, With Permission)
Seeing results is powerful. When clients are comfortable, I take simple ‘before’ photos (in clothes they feel represent their style rut) and ‘after’ photos (in new outfits, feeling confident). With their explicit written permission, I share these side-by-side on my website’s portfolio page and social media. I focus the caption on the feeling – increased confidence, feeling put-together – not just the clothes. These transformations provide compelling social proof, demonstrating the tangible impact of my services far better than words alone. Privacy and permission are paramount.
The Initial Style Chat: Building Rapport and Understanding Client Goals
The first interaction, often a free 15-30 minute discovery call, is crucial for building trust. I focus less on selling and more on listening. I ask open-ended questions: “What prompted you to seek styling help now?” “How do you want to feel in your clothes?” “What are your biggest style frustrations?” I actively listen, empathize with their challenges, and share a bit about my process. The goal is to make them feel heard and understood, establishing a comfortable connection and ensuring we’re a good personality fit before moving to a paid consultation.
My Simple Service Agreement for Personal Styling Engagements
To set clear expectations, I use a simple agreement outlining: 1) Client & Stylist details. 2) Scope of Services (e.g., 3-hour Wardrobe Edit, Personal Shopping Package details). 3) Fees & Payment Schedule (e.g., 50% deposit to book, balance due at session). 4) Cancellation/Rescheduling Policy. 5) Client Responsibilities (e.g., providing budget info, being available for sessions). 6) Confidentiality Clause. 7) Disclaimer (style is subjective). Having this signed before starting prevents misunderstandings about deliverables, timing, and payment, ensuring a professional engagement.
How I Built Relationships with Local Boutiques for Client Perks/Referrals
I identified local boutiques whose aesthetic matched my clients’ style. I introduced myself to the owners/managers, explaining my styling services. I proposed collaborations: I’d bring clients to shop (potentially increasing their sales), and in return, they might offer my clients a small discount, personalized attention, or let me pre-select items. Some boutiques started referring clients to me who needed styling help. Building these mutually beneficial relationships provided added value for my clients and created a valuable referral network within the local fashion community.
My System for Tracking Billable Hours, Shopping Expenses, and Commission (If Any)
Accurate tracking is vital for profitability. I use Toggl Track to log all billable client hours (consultations, shopping, lookbook creation). For shopping expenses, if I purchase items on behalf of a client (rare, usually they pay directly), I use a separate business credit card and provide detailed receipts for reimbursement. I track any affiliate commissions earned from online shopping links in a spreadsheet. Monthly, I reconcile tracked hours against income and factor in business expenses (website, tools) to understand my actual profit margins per client or service.
How I Turned My Passion for Thrifting into a Budget Styling Service
I love the thrill of finding unique, affordable pieces secondhand. Recognizing many people want sustainable style without high costs, I launched a “Thrifted Style Refresh” service. I help clients shop consignment stores or online thrift sites (like ThredUp, Poshmark) to find high-quality items complementing their existing wardrobe. This niche caters to budget-conscious and eco-aware clients. It combines my thrifting skills with styling expertise, offering a unique value proposition that differentiates me in the market and makes personal styling accessible to a broader audience.
How I Offer Wardrobe Organization/Capsule Wardrobe Services
Many clients feel overwhelmed by cluttered closets. My “Wardrobe Edit & Organization” service addresses this. We go through every item: Keep, Tailor, Consign/Donate. I help them reorganize what’s left by category and color, making it functional and visually appealing. For those seeking minimalism, I offer a “Capsule Wardrobe” service where we curate a small collection of versatile, high-quality pieces that can be mixed and matched extensively. These services focus on maximizing what clients already own before suggesting new purchases, promoting mindful consumption.
My Experience Styling for Photoshoots vs. Personal Wardrobes
Styling for photoshoots (e.g., branding photos) is about creating specific impactful looks for the camera, often prioritizing visual drama over everyday practicality. It requires collaboration with photographers and makeup artists. Styling for personal wardrobes focuses on building functional, versatile collections clients can wear confidently in their daily lives (work, weekends, events). It involves understanding their lifestyle, budget, and comfort deeply. While both require styling skills, the objectives and considerations differ significantly – one creates moments, the other builds sustainable style systems.
How I Stay Updated on Fashion Trends While Focusing on Timeless Style
While my niche emphasizes timeless pieces, staying aware of current trends is important for keeping looks fresh. I follow key fashion publications (Vogue Runway app, Business of Fashion), monitor influential stylists and brands on Instagram, and observe street style. However, I interpret trends through a classic lens. I advise clients on incorporating elements of a trend (e.g., a trending color in a classic silhouette, an updated accessory) rather than chasing fleeting fads. This balance ensures wardrobes feel current yet remain versatile and long-lasting.
My Process for Pre-Shopping Online or In-Store for Clients
Pre-shopping saves valuable client time during our session together. Online: Based on their needs/budget/list, I browse relevant retailer websites, saving links/images to specific items on our shared Pinterest board or a curated shopping list document. In-Store: I visit selected stores beforehand, pull items in the client’s size, and often set them aside in a fitting room. This allows us to walk in and immediately start trying on relevant pieces, making the actual shopping session incredibly efficient and focused, maximizing their time and budget.
How I Use Client Testimonials Highlighting Confidence Boosts
Testimonials focusing on feelings resonate most. I ask clients: “How did this process make you feel?” or “What’s changed about getting dressed now?” Quotes like “I finally feel confident walking into meetings,” or “Shopping used to be stressful, now it’s fun! [Stylist’s Name] helped me find clothes that truly feel like ‘me'” are incredibly powerful. I feature these prominently on my website and social media. They highlight the emotional transformation and confidence boost – the core value proposition of personal styling – far beyond just talking about clothes.
My $0 Marketing Tactic: Offering Free Style Tip Sessions on IG Live
To build community and showcase my expertise without spending money, I started hosting weekly 15-minute “Style Q&A” sessions on Instagram Live. I’d announce a theme (e.g., “Accessorizing Basics,” “Travel Packing Tips”) and answer viewer questions live. It positioned me as a helpful expert, allowed potential clients to see my personality and approach, and generated direct inquiries afterward. Offering free, valuable advice consistently built trust and attracted followers who eventually converted into paying clients, costing only my time.
How I Built Authority as a Trusted Style Advisor
Building authority took consistent effort: 1) Niche Specialization: Focusing on elevated corporate and sustainable style established specific expertise. 2) Content Sharing: Regularly posting valuable styling tips, insights, and client transformations (with permission) on Instagram and my blog. 3) Testimonials: Showcasing glowing reviews emphasizing confidence and ease. 4) Professionalism: Using contracts, clear communication, and delivering exceptional service consistently. 5) Networking: Collaborating with boutiques and related professionals. Authority grew from demonstrating expertise, achieving tangible results for clients, and operating professionally over time.
My Time Investment Per Client Project (Consult, Shop, Style, Follow-Up)
A typical “Style Foundation Package” involves roughly 8-12 hours of my time: 1) Initial Consultation (1.5 hours): Understanding needs, goals, style. 2) Wardrobe Edit (3 hours): In-person or virtual closet review. 3) Pre-Shopping (2-4 hours): Researching items online or in-store. 4) Personal Shopping Session (2-3 hours): Trying on items with the client. 5) Lookbook Creation/Follow-Up (1-2 hours): Creating the digital guide, sending thank you notes. Time varies based on client needs and scope, but tracking ensures I price packages profitably.
How I Handle Returns or Exchanges When Shopping for Clients
Generally, clients make the final purchases themselves, so they handle returns. However, if I purchase items for them (less common, usually for virtual clients ordering online based on my links), or if an item needs exchanging during an in-person shop: Online: I guide the client through the retailer’s return process. In-Person: If feasible and agreed upon, I might offer to handle a quick exchange for an additional fee or as part of the service time. Clear policies set during the consultation (e.g., “Client is responsible for returns”) prevent confusion about this logistical step.
My Journey to Charging $100+/Hour for Personal Styling
I started nervously, charging around $50/hour just to get experience. As I completed more client projects, received glowing testimonials highlighting the value I provided (saving time, boosting confidence, avoiding purchase mistakes), and refined my process, my confidence grew. I invested in better tools and my website. I saw competitors’ rates. I realized the significant ROI clients received. I gradually increased my hourly rate – first to $75, then $100, and eventually $125 for specialized services – reflecting my increased expertise, efficiency, and the demonstrable results I delivered.
How I Create Personalized Shopping Lists for Clients (Online Links)
After a consultation or wardrobe edit identifies gaps, I create a personalized shopping list. Using a shared document (Google Doc or Notion page) or a dedicated section on their Pinterest board, I list specific items needed (e.g., “Navy Blazer,” “White Silk Blouse”). For each item, I include: 1) Direct links to several options from online retailers fitting their budget and style. 2) Notes on why I chose it (e.g., “Great versatile cut,” “Matches existing trousers”). 3) Size recommendations based on measurements/brand guides. This empowers clients to shop efficiently online themselves.
My Financial System for Managing Styling Fees and Business Expenses
Keeping finances straight is crucial. I use QuickBooks Self-Employed: 1) Income: Connect my business bank account. Client payments received via Stripe (from my website/invoices) or direct deposit are categorized as service income. 2) Expenses: Link my business credit card. Costs like website hosting, Canva subscription, mileage for client visits, swatch kits, or any wholesale purchases are automatically tracked and categorized for deductions. 3) Invoicing: Send professional invoices directly. 4) Taxes: The software estimates quarterly taxes based on profit. This system simplifies bookkeeping and tax preparation significantly.
How I Learn About Different Body Shapes and Flattering Silhouettes
Understanding body shapes is key to effective styling. I learned through: 1) Reading: Studied resources like “The Curated Closet” and numerous online guides explaining common shapes (apple, pear, hourglass, rectangle, inverted triangle) and corresponding flattering cuts. 2) Observation: Paid close attention to how clothes fit different people in real life and photos. 3) Client Experience: Applied principles during consultations, focusing on client comfort and goals, learning what truly works through practice. It’s about understanding principles (balance, proportion) rather than strict rules, always prioritizing the client’s individual preferences.
My Strategy for Finding Clients Who Need Special Occasion Styling (Weddings, Galas)
This requires targeted outreach: 1) Event Planners & Venues: Network with planners and managers at high-end venues; they often know who needs styling for major events. Offer a referral fee. 2) Bridal Boutiques: Partner with boutiques to assist mothers-of-the-bride/groom or wedding guests. 3) Social Media: Showcase elegant event looks on Instagram/Pinterest using specific hashtags (#GalaStyle #WeddingGuestDress #BlackTieStylist). 4) Past Clients: Reach out to previous clients ahead of major event seasons (like holiday party season or spring wedding season). Focus on solving the high-stakes stress of dressing for important occasions.
How I Built a Simple Website Showcasing My Styling Portfolio and Services
I needed a professional online hub. Using Squarespace (easy drag-and-drop), I built a site with key pages: 1) Homepage: Compelling images, clear value proposition (“Effortless Style, Elevated Confidence”), call-to-action. 2) Services: Detailed descriptions of my packages (Wardrobe Edit, Personal Shopping, etc.) with pricing. 3) Portfolio: High-quality ‘After’ photos of clients (with permission) or styled flat lays/mood boards. 4) About: My story, styling philosophy, and photo. 5) Contact: Form, email address, link to book discovery calls. A clean, visually appealing design reflecting my style was crucial.
My Process for Conducting In-Home Wardrobe Edits Respectfully
Entering someone’s closet is personal. My process prioritizes respect and comfort: 1) Set the Tone: Start by reassuring them it’s a judgment-free zone. 2) Client-Led: Ask them to pull out items category by category; I don’t rummage myself initially. 3) Gentle Guidance: Ask questions (“When did you last wear this?” “How does it make you feel?”) rather than making harsh declarations. 4) Focus on Positives: Highlight pieces that work well first. 5) Collaborative Decisions: The client makes the final call on keep/donate. 6) Tidy Up: Help reorganize the ‘keep’ section afterward.
How I Network with Hair Stylists and Makeup Artists for Referrals
Styling, hair, and makeup are interconnected. I identify talented local hair stylists and makeup artists whose aesthetic aligns with mine. I reach out, introduce myself, and propose a referral partnership: I refer clients needing hair/makeup for events or photoshoots to them, and they refer clients needing wardrobe styling to me. Sometimes we collaborate on styled shoots for portfolio building. Offering a small referral fee or simply cross-promoting on social media strengthens these mutually beneficial relationships, creating a network of trusted professionals serving similar clientele.
My $500 Investment in a Styling Certification Course (Optional)
While not mandatory (experience is key), I felt a certification would boost credibility. I enrolled in an online Personal Styling course for around $500. It covered color theory, body shape analysis, client consultation techniques, and the business side of styling. While I knew some content already, the structured learning, downloadable resources (questionnaires, templates), and certificate itself provided added confidence and a credential I could list on my website. It helped formalize my self-taught knowledge and demonstrated a commitment to professional standards, potentially reassuring some clients.
The Future of Personal Styling: AI Recommendations, Virtual Try-Ons, Sustainability
Styling is evolving: 1) AI & Data: Expect more tools offering AI-driven style recommendations based on user data, though human curation remains key for personalization. 2) Virtual Try-Ons: Augmented reality apps allowing clients to virtually “try on” clothes before buying online will become more sophisticated. 3) Sustainability Focus: Growing demand for stylists knowledgeable in ethical brands, secondhand shopping, and building long-lasting capsule wardrobes. Stylists who embrace technology while emphasizing personalization, sustainability, and human connection will thrive.
My Advice for Aspiring Personal Stylists Starting Today
Develop your unique style eye, but focus on understanding client needs above all. Build a portfolio, even using your own clothes initially. Start with friends/family for practice and testimonials (offer discounted rates). Niche down eventually – who do you best serve? Invest in good photos. Master virtual consultations. Network with boutiques and related professionals. Price based on value, not just time. Be patient – building trust and clientele takes consistent effort. Prioritize making clients feel confident and heard; the clothes are just the tools.
How I Transitioned from Retail Fashion Job to Independent Stylist
Working luxury retail taught me about fabrics, fit, and client interaction but lacked creative freedom. I started offering styling advice on the side, building a small client base through word-of-mouth from store customers who liked my help. I created an Instagram profile showcasing my styling work. Once my side income consistently reached about half my retail salary, I felt confident enough to leave the retail job. The transition involved saving money, building my brand online evenings/weekends, and leveraging the customer service skills gained in retail.
My “Seasonal Wardrobe Refresh” Package Offer
To encourage repeat business and address seasonal needs, I created a “Seasonal Wardrobe Refresh” package ($350). Offered twice a year (Spring/Summer and Fall/Winter), it includes: 1) A 2-hour session (virtual or in-person) to review the client’s existing seasonal items. 2) Identifying gaps and creating a targeted shopping list for the new season. 3) Creating 5-10 new outfit combinations mixing old and new pieces. This proactive, focused package keeps clients’ wardrobes current and functional year-round, providing recurring value and predictable income for me.
How I Manage Communication and Feedback Throughout the Styling Process
Clear, ongoing communication is key: 1) Consultation: Active listening, summarizing goals. 2) Mood Board: Collaborative pinning and discussion on Pinterest. 3) Shopping: Sending quick photos/links for feedback if shopping alone (“Yay or Nay on this?”). 4) Try-On Session: Constantly asking for honest feedback (“How does this feel?” “What do you like/dislike?”). 5) Post-Session: Emailing the lookbook and checking in a week later. Creating multiple touchpoints for feedback ensures the client feels involved and empowered, leading to higher satisfaction with the final results.
How I Qualify Clients Based on Budget, Style Needs, and Personality Fit
Not every inquiry is a good match. During the initial discovery call, I qualify prospects: 1) Budget: Gently inquire about their budget for new clothes to ensure it aligns with the service level and their goals (realistic expectations are key). 2) Style Needs: Are their goals clear and achievable through styling (e.g., “professional wardrobe refresh” vs. vague “make me fashionable”)? 3) Personality Fit: Do we communicate well? Do they seem open to guidance and collaboration? Styling is personal; a good rapport is essential for success. If expectations or personalities clash, I politely decline.
My Collaboration Process When Working with Photographers for Client Shoots
When styling a client for a branding photoshoot: 1) Pre-Shoot Consultation: Meet with both the client and photographer to understand the shoot’s goals, desired mood, locations, and shot list. 2) Outfit Planning: Develop specific looks tailored to the shoot concept, ensuring variety and alignment with the client’s brand. 3) On-Set Styling: Attend the shoot to manage wardrobe, ensure clothes look perfect on camera (steaming, pinning), make quick changes, and assist the photographer/client as needed. Clear communication and teamwork between stylist, client, and photographer are crucial for cohesive results.
How I Provide Tips for Maintaining and Caring for New Wardrobe Pieces
To help clients protect their investment, I include care tips in my follow-up communication or lookbook. This might include: 1) Specific Instructions: Notes on items requiring special care (e.g., “Dry clean only,” “Hand wash cold”). 2) General Advice: Tips on proper storage (e.g., folding knits, using good hangers), dealing with common stains, or frequency of washing certain items (like denim). 3) Local Resources: Recommending a trusted tailor or dry cleaner if needed. Providing this practical advice adds extra value and helps clients keep their new pieces looking great longer.
My Top 3 Client Types That Benefit Most from Personal Styling
While many can benefit, I find styling provides exceptional value for: 1) Busy Professionals: Time-strapped individuals needing polished, functional wardrobes for work but lacking the time or inclination to shop/style themselves. 2) Individuals Undergoing Transition: People starting new jobs, experiencing body changes (postpartum, weight loss/gain), or entering new life stages who need help redefining their style. 3) Special Occasion Seekers: Anyone needing the perfect outfit for a significant event (wedding guest, gala, milestone birthday) and wanting to feel confident and appropriate. These groups often see immediate, tangible benefits.
What I Wish I Knew Before Starting My Personal Styling Business
I wish I’d fully understood the emotional component – styling is deeply personal, tied to body image and self-esteem, requiring significant empathy and sensitivity. I also wish I’d realized how much time is spent on non-styling tasks like marketing, admin, scheduling, and accounting. Lastly, I underestimated the importance of setting clear boundaries and managing expectations through contracts and communication regarding budgets, timelines, and the subjective nature of style itself. It’s far more than just playing dress-up; it’s running a client-centric service business.