Imagine a life coach who helps you be the best version of yourself. They might guide you through big life changes, like a career shift or personal goals. But did you know some life coaches earn six figures by focusing on something super specific? Instead of offering general advice to everyone, these coaches zoom in on a small but powerful area—what we call a “sub-niche.”
For example, one coach might specialize in helping people overcome fear of public speaking, while another helps entrepreneurs manage stress. By narrowing their focus, life coaches attract clients who are specifically looking for help in those areas, making their services more valuable and sought-after. It’s like a chef specializing in one dish, becoming known as the best in that area, rather than trying to cook everything.
Life coaches can charge higher fees when they focus on a specific problem or need. They can also offer online courses, coaching packages, and even group sessions, all tailored to their sub-niche. By building a personal brand around this specialized knowledge, they create a steady stream of clients who trust them for expert advice. This focus helps life coaches earn six figures while making a real difference in their clients’ lives, one small niche at a time.
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