Is your Instagram account struggling? Engagement down? Growth stalled? Don’t start a new account just yet.
This guide will show you how to diagnose issues and relaunch your current Instagram account for success.
Morbid, I know. But identifying why your Instagram is underperforming is crucial for revival.
Here are common causes of Instagram account deaths:
Not posting for an extended period can hurt reach and momentum. But a short break of a few weeks typically doesn’t drastically impact accounts.
Prolonged inactivity of 3+ months however can cause accounts to plummet.
Breaking Instagram’s rules around fake followers, commenting too rapidly, etc can suppress your reach.
Check your Account Status. Violations are flagged there. Resolve them to restore account health.
Sudden niche or audience changes confuse Instagram’s algorithm. It won’t know who to recommend your content to.
Slowly evolve your niche over time instead of abruptly flipping overnight.
Before assuming your account is dying, check if your expectations are too high or based on comparisons. Engagement declines industry-wide over time as Instagram grows. Review your trends, not just outliers.
Be honest about assessing what may have caused a drop-off. Identify the core issue to reverse it.
Use TikTok’s highly engaged users to uncover what your audience wants today.
Then create posts and Reels tailored to these audience interests.
Researching niche trends outside of Instagram provides an impartial lens into your audience’s current preferences.
Turn your audience research into actual content.
Focus on a mix of photos and Reels based on your goal:
Use my batching process to create weeks of content efficiently.
Photos and Reels balance one another. Use both formats strategically based on whether you need reach or engagement more.
Post your new content daily for maximum consistency.
Aim for:
Schedule posts in advance using planning tools to automate consistency.
Daily posting shows Instagram you’re actively using your account. But assess what cadence you can sustain long-term.
Write clear, descriptive captions using relevant keywords. For example:
This helps Instagram understand your content and recommend it. But avoid keyword stuffing.
When trying to revive an account, optimized captions give Instagram clues about your niche.
Reward anyone who engages by replying to all comments and questions on your posts.
This boosts user generated content and satisfaction.
Don’t take comments for granted. They signal your relaunch content is working. Capitalize on any engagement.
Screenshot and compare metrics month-over-month:
Evaluate if your relaunch is succeeding based on improving stats.
Hard data removes emotions and assumptions from assessing if your Instagram is rebounding or not.
Steer clear of these missteps to ensure your Instagram relaunch succeeds:
Don’t immediately abandon your account and start fresh every time you hit a temporary slump. Stick it out and turn it around.
Constantly creating new accounts means starting over from scratch. It’s usually better to revive what’s already established.
Have patience reviving your current account before considering starting over. Slow, steady growth pays off.
Researching trends is wise. Blindly copying other popular content won’t revive your account though.
Put your unique spin on trending topics and formats. Or make evergreen versions.
Unoriginal derivative content won’t feel authentic or distinctive. It becomes forgettable.
Sporadic posting makes growth challenging. At minimum, post 5 days a week. 7 days is better.
Gaps make followers forget about you. Stay top of mind with daily content.
Posting 1-2 times a week is not enough when reviving an account. Up your frequency.
Exclusively using one format limits your reach potential.
Balance Reels and photos based on goals. Use both.
Each format has strengths. Photos engage followers. Reels reach new audiences. Do both.
Hashtags still help extend reach despite reduced effectiveness.
Include some relevant niche hashtags – just don’t obsess over them.
Avoid hashtag spamming. But sprinkle in some that make sense.
Treat your bio as prime real estate.
Refresh it with keywords, clickable links, and current messaging.
An outdated stagnant bio suggests an inactive brand.
Your bio is crucial real estate for relaying what you offer. Keep it updated.
Beyond the standard revival tips, these bonus tactics can supercharge your efforts:
Create an Instagram Guide around your core offers, products, or services.
Guides keep your brand top of mind in a browseable format.
Guides boost impressions and provide a way to showcase your brand in Stories.
When Reels with certain audios trend, quickly make your own version.
Put your unique spin on the trending audio while it’s hot.
Repurpose viral sounds before they get saturated for extra reach.
Temporarily discount products/services or create special bundles.
LTOs incentivize follows, shares, and purchases during your relaunch.
Strategic LTOs create urgency and spike engagement.
Increase visibility with Live videos on products, services, or your industry.
Also invite followers to join and engage.
Lives give exclusive value. The urgency drives views.
Run promotions with influencers in your industry.
Access their audience through giveaways requiring follows.
The right influencer partnerships expose you to targeted new followers.
Audit your visual branding:
Optimize all visual elements for consistency.
A cohesive, recognizable visual identity signals a strong brand.
Here are my top tips for reviving an Instagram account:
With strategic effort, any struggling Instagram account can be revived.
What’s your top tip for relaunching inactive Instagram accounts? Share it in the comments!
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