No copywriting portfolio? No problem! Everyone starts somewhere. Freelance copywriting is about persuasive writing, and you can build a portfolio even without client projects. Think of it as crafting words that sell, even if you’re selling yourself initially.
Create spec samples: Write website copy, email sequences, ad copy, landing page copy for hypothetical clients in niches you’re interested in. These are your portfolio starters! Offer low rates or even free work to friends or small businesses in exchange for testimonials and portfolio pieces. Platforms like Upwork and Fiverr are beginner-friendly for building initial experience.
Focus on results-driven copywriting – demonstrate how your words can drive conversions and sales. Network with other copywriters and businesses. Freelance copywriting with no portfolio: Start writing, start building, start earning. Copy your way to freelance copywriting career!