Imagine a famous influencer who doesn’t eat, sleep, or even exist in real life. Sounds strange, right? But this is the world of virtual influencers, digital characters created using computer graphics and artificial intelligence. And surprisingly, they’re making big money!
Take the example of Lil Miquela, a virtual influencer with millions of followers on Instagram. She might not be real, but she has partnerships with major brands like Prada and Calvin Klein. Companies pay virtual influencers to promote their products, just like they do with real celebrities. The difference? Virtual influencers can work 24/7 without needing rest or a day off.
These digital personalities make money by sharing sponsored content, getting paid for virtual appearances, and even selling merchandise. Since they are entirely controlled by their creators, virtual influencers can maintain a brand identity that’s perfectly polished and aligned with their sponsors’ values.
As more people follow them on social media, virtual influencers are becoming big business. And since they don’t need to worry about things like privacy or personal lives, brands are jumping on the trend to tap into their growing audiences. Virtual influencers are here to stay, proving that the future of fame and fortune isn’t always human.
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