Etsy can be an extremely lucrative platform for selling print-on-demand and digital products. But with over 60 million active buyers,standing out takes smart niche selection.
These 5 niches consistently generate top sales and earnings for Etsy sellers. Read on for data, product examples, and tips to succeed in each niche:
Niche 1: Funny Gifts
People love humor and gifts that make them laugh. Funny gifts almost guarantee a reaction, making them wildly popular on Etsy.
Key Data Points
$58,000+ estimated monthly sales for this funny sweatshirt
$8,000+ estimated monthly sales for this funny print-on-demand t-shirt
Trend trajectory on Google Trends: Peaks around major gift holidays but high interest overall
Product Examples
Vintage protest photo turned into print-on-demand wall art – estimated $600 in sales last month
Same vintage photo as a digital printable poster – estimated $487 in sales last month
Tips for This Niche
Look for free vintage photos to add funny modern text to
AI tools like DeepAI make restoring old photos easy
Sell both print-on-demand and digital versions
Niche 2: Wildflowers
Nature prints, especially wildflowers, are insanely trendy right now. The blooming interest offers huge potential.
Key Data Points
$2,800+ estimated sales in under 2 months for this flower sticker
$6,000+ estimated monthly sales for this floral print t-shirt
Rising popularity over time shown on Google Trends
Product Examples
Floral sweatshirt with $4,600+ estimated monthly sales
Flower mug with $4,800+ estimated monthly sales
9 flower printable posters with $380,000+ estimated lifetime sales
Tips for This Niche
Capitalize on major flower holidays like Mother’s Day
Offer prints, clothing, mugs, posters, and more
Photograph your own flowers or license quality stock photos
Niche 3: Pets
Pet lovers will spend almost anything on gifts and merch featuring their favorite furry friends.
Key Data Points
$2,000+ estimated monthly sales for this cat t-shirt
$90,000+ estimated sales for this dog-themed sweatshirt
Very stable long-term trajectory on Google Trends
Product Examples
Pet store earning $58,000+ estimated monthly sales
Their pet portrait poster making $6,300+ estimated monthly sales
Their custom pet mug making $130,000+ estimated lifetime sales
Tips for This Niche
Offer custom portraits using AI art filters
Huge profit margins on customized products
Sell prints, clothing, mugs, phone cases, and more
Niche 4: Holidays
Holiday-themed designs allow you to capitalize on seasonal demand spikes.
Key Data Points
$80,000+ estimated sales each for a Father’s Day t-shirt and Halloween t-shirt
Interest predictably peaks right before each major holiday (see Mother’s Day example)
Product Examples
Custom mother’s day flower gardens trending across prints, mugs, shirts, etc.
Wedding sign available as print-on-demand poster or canvas – $5,000+ estimated monthly sales
Novelty newlywed candle with nearly $90,000 estimated lifetime sales
Tips for This Niche
Offer products tailored to major gift holidays (Christmas, Mother’s Day, etc)
Create evergreen designs usable across multiple holidays
Have designs ready to go a month prior to peak
Niche 5: Weddings
Engaged couples and newlyweds are eager to save, driving demand for DIY wedding products.
Key Data Points
$2,000+ estimated monthly sales for a printable wedding invitation template
$90,000 estimated lifetime sales for a wedding keepsake candle
Very stable long-term trajectory on Google Trends
Product Examples
Print-on-demand wedding signs earning $5,000+ per month
Wedding invitation template making $2,000+ monthly
Tips for This Niche
Offer both affordable printable templates and physical items
Create guest books, decor signs, bridal wear, bridesmaid gifts, and more
Appeal to both engaged and newly married couples
Conclusion
These evergreen niches offer major opportunities to build highly profitable Etsy print-on-demand and digital product businesses.
Use the product examples and data as inspiration to create your own top-selling designs tailored to each niche. The demand is proven, so get creative!