The Business Moves That Resurrected Steve Jobs’ Career

In 1997, Steve Jobs was down and out. After being ousted from Apple—the company he co-founded—his career seemed over. But Jobs made a comeback that not only saved his career but transformed him into one of the most successful entrepreneurs in history. Here’s how he did it.

First, Jobs didn’t stay away from tech for long. In 1996, he acquired a small company called NeXT. The company had developed advanced computer technology, but it wasn’t successful. Jobs used this acquisition as a stepping stone. He didn’t just bring the technology to Apple; he brought new ideas about design and innovation. In 1997, Apple was struggling, and Jobs was invited back as an adviser. Soon, he took over as CEO.

One of his most important business moves was simplifying Apple’s product line. He cut out the clutter of too many products and focused on creating fewer, better things. He introduced the iconic iMac, which was not only a functional computer but a work of art, designed to stand out.

But it wasn’t just about products—it was about creating an experience. Jobs reinvented the Apple Store, turning shopping into an immersive event. He also launched the iPod, which revolutionized the music industry. Each move added to Apple’s growth, bringing Jobs back to the top.

Jobs’ ability to think differently, combined with strategic decisions, resurrected his career and built the Apple we know today.